The Association Montessori International is a international non-profit organization that serves to promote the values of Maria Montessori throughout the world.
I worked from the ground up to design AMI/USA's previously incongruous and out of date materials. This was achieved by implementing a simple visual brand that is straightforward with great impact – much like the organization. I took the existing logo and integrated it with a solid blue background, a simple watermark, and some sophisticated fonts to make AMI/USA look clean and modern. I was responsible for updating all of the organization's promotional materials, including a membership brochure. Lastly, I designed a new user-friendly website to reflect the new brand.
Montessori guide branding
This piece was also created for the Association Montessori International. A dedicated team made up of a project manager, a videographer, the executive director of our organization, and myself as the creative director, developed an online resource for Montessori teachers.
I was responsible for creating the logo, the project brand, developing a plan to display the resource (a website with Vimeo videos) directing the promo video, and creating the final website.
Loudoun Lyric Opera Branding
Loudoun Lyric Opera is a grass-roots opera company in Northern Virginia.
I was responsible for designing a new logo, branding copy, print materials, and website with the vision of attracting new customers. I modernized the logo by using clean, sans serif fonts on top of a bright banner of color.
I was also responsible for creating a brand for the 2015-2016 season. Character silhouettes feature cut outs of opera-specific images; the city of Seville for the "Barber of Seville" and a forest for "Hansel and Gretel."