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Phoenix Art Museum Interactive Ad

This piece was done on one of Gannett's local publishing sites. The goal was to show that the local instance could house advertising solutions that are just as glamorous as those found on the national USA/Today site.

The interactive advertisement guides viewers through the art gallery's top exhibitions by featuring one piece of art from each exhibition. A click on one of the discovery icons reveals intriguing facts about particular sections of each featured piece.

The vision for the ad was to draw users into the world of art—particularly for those users who would not usually be interested in the arts.

I was responsible for the concept, design, layout, and functionality of the ad.

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Macy's Interactive ad

This ad focuses on the idea that during the holidays, people often buy fashion products with specific moments in mind. You're not just buying a dress, you're buying a dress for "Janey's New Year's Bash." Hovering over each product produces a rollover containing more information about the product and a link to the Macy's website. Pinterest icons are also included with each piece to encourage users to personalize the products for themselves.

I was responsible for the concept, campaign copy, design, layout, and functionality of the ad.

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Avalon Waterways Interactive Ad

Avalon Waterways was in need of a fairly complicated interactive ad—essentially a website within an ad space. Navigation links in the ad bring users to sections highlighting different aspects of the product. One section contains a "Price-Is-Rightesque" scrolling wheel of icons that features different perks of an Avalon cruise.

I was responsible for design, layout, and functionality of the ad.

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Chick-Fil-A interactive ad

This ad was created to feature Chick-fil-A's new breakfast menu by navigating users through a "Breakfast Personality" quiz. A series of questions like "A kitten is stuck in a tree, you..." helps link the personality of the user to a specific breakfast item. "Congratulations, you're a Cinnomin Swirlser, sweet and gooey."

I was responsible for the concept, campaign copy, design, layout, and functionality of the ad.

 

Target Interactive ad

This piece was created to put a spin—literally—on traditional gift guide ads. A menu titled "gifts for your..." allows users to pick which type of relation they would like to shop for. A click on "bestfriend" reveals a curated group of products perfect for your bestfriend. Clicking on any particular product sends users to the Target website.

I was responsible for the concept, campaign copy, snowflake-target-logo-integration, design, layout, and functionality of the ad.